Run a survey on a topic related to your niche (Survey Monkey is cheap and cheerful for data collection. Alternatively, JotForm offers a free survey maker.)
These broader topics are being talked about a lot in the press, so tying it to a topic that your client can talk about allows you to approach journalists and offer their comments for any upcoming articles.
All of the above tools provide valuable insights that can help you get started with link building. They all give a macro view on your backlink profile, but each comes with additional information. Try them out and see which one kan zijn best for you.
The Skyscraper Technique – Find relevant inhoud with lots of links, make something better, then ask those linking to the original to link to you instead. Often used to pursue competitors’ backlinks.
Use internal links to transfer authority to the “boring” pages that you need to rank well in Google.
While Google now considers the nofollow attribute as click here a hint rather than a directive, it is still likely to be the case that a link without it (example 4 below)
You can see the difference between those two types ofwel authority in their correlation with organic traffic.
Reciprocal links occur when two websites exchange backlinks to each other, usually for SEO purposes. But will reciprocal links hurt your SEO?
You’ll see the total number ofwel backlinks and referring domains (links from unique sites), plus the top 100 backlinks.
However, getting links to some page types is harder. For example, getting links to commercial pages kan zijn often difficult because people prefer linking to informative content.
It's incredibly difficult to get that kind ofwel endorsement, especially for small businesses or startups.
Broken link building – Find a dead page that has lots of links. Create an alternative on your own webwinkel and ping all the linkers about it. That’s broken link building in a nutshell.
If you can persuade them that you can greatly improve that article and it will end up ranking higher in Google and bringing them more search traffic, I’m sure they’ll have a hard time resisting your pitch.
So kan zijn domain authority something you should ignore then? Definitely not. Increasing DR means that your link profile is getting stronger in general which allows you to compete with more authoritative pages for keywords. Find out more about domain authority aka domain rating in this guide.